What are the Geico lizard or old furore going to eventuate of this?
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More importantly, what might they do with it?
An insurance company called RSA in its Middle easterly has combined an interactive print ad that enables readers to roast as the quote, no mobile phone or unalike consumer sign required, though its adduce comes back via the reader's mobile phone (which obviously provides its brand with contact data solid could use seeing ensue increase communications).
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As PSFK points out, its ad, developed by OgilvyOne, is targeted to movement of clientele in Dubai, again supports its brand's "Easy now Ever" promise.
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Sure it's elementary days sway this benign of thing - a first step beneficial some of the interactive print concepts we maxim moment 'Minority Report' a decade ago - and rightful entrust eagerness to be enhanced before material gets quite compelling.
But here, the habitat is quite literally the erudition - an inventive "wow" crack that directly delivers on the brand's positioning.
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